We generally think of the sleep and waking states as binary. We are either asleep or we are awake. A very important recognition, reflected in the recent Forbes article, is that sleep and waking are a continuum. Much of the time, we are not fully awake and we are not fast asleep. Our bodies are awake and we talk and act and trade, but we are not self-aware. We can drift from thought to thought, habit to habit, routine to routine quite mechanically, seemingly awake but not awakened.